![]() By and large, Illumination’s movies have been criticized for having basic stories, a focus on humor over plot, and not really pushing the envelope when it comes to storytelling or messaging. Looking at why critics don’t tend to be kind to Illumination is interesting, because it doesn’t seem to be a case of the audience overlooking the much-maligned elements of these movies as much as viewing what critics see as flaws of these films as features. Movie, in which Bowser sings a silly little song about his obsession with Princess Peach that doesn’t exactly work as a song on its own the way something like Frozen’s “Let It Go” does, but seems custom-designed to catch on as a meme on social media, which it indeed has. The most recent example of this is the “Peaches” moment in The Super Mario Bros. It’s hard to say whether all of this is a case of a company pushing the online presence of their properties to raise awareness or the response to the movies from fans (probably a mixture of both) but there are certainly moments in some of Illumination’s movies that indicate the studio actively wants to make a splash on the internet. ![]() The combination of their appearance and humor has led to them becoming the mascots of Illumination, and their reach has expanded to unexpected demographics: namely, adults who like memes. Movie) but nothing has topped the popularity of the Minions. Illumination has tried to recreate this to an extent by including other cutesy characters in subsequent movies, most notably the Barbaloots in The Lorax (and to a much lesser extent, the Toads in The Super Mario Bros. While their style of humor is undoubtedly childish, their unique language makes it applicable in many places worldwide, as it doesn’t rely on certain language conventions to maintain the jokes. They have a distinct look which not only makes for cute plush toys but for a relatively easy Halloween costume. While Disney has the Princess market cornered and Pixar has franchises ripe for toy lines such as Cars and, naturally, Toy Story, Illumination takes the crown when it comes to “adorable” characters, most notably, the aforementioned Minions characters. Illumination’s characters aren’t only memorable but marketable. But why? What is it that makes the world go gaga for these movies that have made Illumination a name film buffs have come to loathe? In fact, Illumination might just be the most critic-proof movie studio out there right now. Movie earning over a billion dollars at the box office is looking like a lock – and will surely spawn multiple sequels and potentially even some spin-offs based on other Nintendo properties – making it yet another Illumination movie to be a massive hit with audiences despite its appeal eluding critics. Now, it’s looking like Mariomay turn out to be another cornerstone of the studio The Super Mario Bros. Regardless of this, Illumination has had significant cultural relevance since it released its first feature film, Despicable Me, which quickly became the flagship franchise of the studio, along with its popular Minions spin-off series. Illumination launched in 2010, over a decade after DreamWorks - Universal’s other animation company - and still lags behind its sister studio (as well as others like Disney and Pixar) when it comes to critical reception. ![]() Movie is the latest in a long line of smash hit movies from Illumination, one of two animation studios under the Universal umbrella.
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